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Wichelt Imports

A needlework supplier

Posted: June 22nd, 2010 @ 10:03pm

If you’re not familiar with the name “Wichelt”, Wichelt Imports is one of the main suppliers to the needlework industry. In addition to owning the rights to Mill Hill, they manufacture a line of fabrics and are the exclusive distributor of Permin of Copenhagen, a Danish needlework company. Wichelt Imports was started in 1970 by Ray and Joyce Wichelt in the basement of their home in Stoddard, Wisconsin. At first they imported German gift items. Over the course of 40 years, the business changed and grew – A LOT!! The book highlights the history of their business as well as a personal look at the designers who are featured. It’s quite interesting to read about the people behind some of the designs we so love.
Wichelt celebrated their 40th anniversary at Market this summer. They released a 40 page book with 12 charts/projects featuring some of their best designers - Permin, Mirabilia, Mill Hill, Debbie Mumm, Jim Shore, Sticks, Thea Gouveneur, and Sandra cozzolino. You may or may not know all these names but if you’ve been cross stitching for any length of time, you’re sure to have stitched something from one or more of them.
Today I order at least once a week from this company who supplies our independent needlework shops with fabrics, threads, beads, treasures, notions, patterns, Mill Hill kits, and so much more. I could hardly operate without them, especially since I can order through their website at any hour of the day or night!
You can visit their website at www.wichelt.com – anything you see there can be ordered if we don’t already have it in stock and they have a “New” section that is regularly updated.
The book “In Celebration of Forty Years” just arrived in the shop today – I was fortunate to see all of the stitched models while I was in Columbus at market and my favorite is the Mill Hill “Christmas Village Shoppes” – it was absolutely darling! Some of the photos around the book are of the projects inside. This is definitely not a book to judge by its cover – the insides are fabulous!

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